Best foot Sideward

Twitter, what's next? (The first of a series of rapid publishing experiments)

This is the first of what is hopefully going to be a long series of rapid publishing experiments. Posts thought, written and published within an hour or less. So you are entering a hard hat area. Things are a little rough here ;)

Twitter is destined to be a great company, very soon. So obviously, in this post, I attempt to think through what's next after Twitter.

What has Twitter done?

1. Made conversation itself the content
2. Created one way relationships
3. Achieved a remarkable balance between fully synchronous and fully asynchronous communication
4. Lowered barrier to entry for blogging. 140 characters requires much less thought!
5. Has become the conversation platform thus enabling several applications to run on top of this data

What next?

A personal gripe with Twitter is that it doesn't enable discovery of conversations as much as I'd like. Think of the following scenarios. They are all about discovery of similar things, but through your Twitter feed.

• Chris sees a news article about a whale that has washed ashore. Chris wants to stay abreast of developments in this news item. He finds a "Tweet me with Updates" button on the news article. He clicks this. The author of the news article is then able to tweet on this account with updates on the news. Chris gets these updates on his Twitter feed. A few days later when the whale is all well, Chris is able to disconnect from the whale Twitter feed.
• Bob is viewing an album on Flickr. He like a particular photo of Mt. Rainier. Bob finds a "Tweet me similar pictures " button next to the picture. He clicks on this and is able to set the frequency of updates. Bob now starts getting regular updates on his Twitter feed with links to similar pictures. These pictures seem to magically come from all over the web. Not just Flickr, but SmugMug, Picasa Web etc.
• Tanya is reading a blog when she sees an advertisement for a laptop with a 20% off coupon. There is a "Tweet me similar deals" button next to it. After she clicks on it, she starts seeing deals coming to her in her Twitter feed regularly.

Next, think of the following scenarios. Here your Twitter feed becomes more of a radio station of sorts :)

• Tony wants to learn more about high def TVs. He is able to create a Tweet station with the keyword hdtv. The system now starts sending him tweets related to hdtv. He is able to thumbs up, thumbs down on these tweets to personalize the station. He is also able to choose from a number of personalized stations (personalized by other people).
• Ram wants to start a Tweet station. This is like a radio station, except you tweet instead of playing songs. Ram then solicits others to start broadcasting through his station. A small group forms who start tweeting on topic through the station. The group is also able to make decisions when a certain member is not playing nice and removes that person. Tweet stations have ownership, partnership and boards of directors can be created. Tweet stations are able to insert ads into their feeds as a way to monetize their feeds. Think of them as mini media companies.

Next, think of the following scenarios. These focus on being able to build media out of tweet streams.

• Ditch RT! Add ability to link to any given tweet. This link (a URL) takes the user to a page with the tweet and all related posts . Of course the owner of the tweet gets access to analytics information about the tweet. Number of user visits, number of retweets, number of spawned conversations etc. This is automatic media creation and naturally advertising follows. Allow corporate Twitter accounts to advertise their feeds on pages through contextual relevance.
• Now, make these links the currency of Twitter search. PageRank and other search algorithms can apply on top of this data to be able to extract the most pertinent information.
• Enable Wikipedia to pull in the most pertinent Tweets on any given page. This adds a real-time effect to the otherwise static pages. Extend this to pretty much anywhere in the static web. Add ability to pull in pertinent conversations to static web sites.

If you are interested in coding any of this with me, do ping!

Photo credit - http://www.flickr.com/photos/arjunpurky/2435896643/

It's a noisy world

Photo credit - Binkiexxx

There is way too much information in this world. This is good in a way. It means we as a human race are constantly thinking, debating, inventing and documenting. It also means that finding the right information to consume at the right time by the right person is difficult. The curve of good/useful information grows significantly slower than the curve of all information. This means the problem of finding the right information to consume at the right time by the right person is only going to get worse as time progresses. This leads to an inevitability –

Information has become and will increasingly be a commodity. But the information aggregator has become and will increasingly be invaluable.

Think about it. Here are some examples,

You may write all the blog posts you want and can. But you’re at the mercy of Google to surface it to potential searchers.

You can create all the niche art/music you want and can. But you’re at the mercy of Amazon to surface it to potential searchers.

You may tweet all you want and can. But you’re at the mercy of Twitter search to surface it to potential followers.

Here are the ways we consume information online,

Search (pull) - Google search and Amazon search. Include paid listings. Google is an aggregator.

Stay informed through request (push) - RSS, Twitter & Facebook feeds, IM status updates. Google Reader, Tweetdeck etc. are aggregators. Magazines you subscribe to. AllTop for example is an aggregator. Radio stations you create/subscribe to. Pandora and Rhapsody are aggregators. Mailing lists you opted into.

Recommendations (pull) - Sites like Digg where you get recommendations from a community. Digg is an aggregator. Amazon’s recommendation engine and product reviews. Amazon is an aggregator. Techmeme and blog recommendations. Techmeme is an aggregator. YouTube's recommended videos. YouTube is an aggregator.

Stay informed (push) - Email and other “inbox” solutions where you don’t control what information arrives. Gmail is an aggregator. It helps you manage your email and spam. Your snail mail address.

Advertised to (push) - Contextual & display advertising. Google Adwords, Microsoft adCenter are aggregators.

OK, so information can get commoditized. What you tweet could be tweeted by someone else. There could be a 1000 good marketing related blogs. Your country music album would be one of thousands enjoyed by people. Your product review will be one of hundreds on Amazon. OK, so information does get commoditized :). Will information aggregators get commoditized?

No. Not if you intentionally create network effects! Aggregators will not get commoditized if there’s possibility of a network effect.

Google and Gmail have already successfully created network effects for search, advertising and IM. Amazon has done so for niche products and product reviews. Digg has done so for link recommendations. YouTube has done so for user uploaded videos. These products have become the first choice for their respective categories due to network effects.

Now, is there a repeatable formula for network effects? Sure there are. Here is one. What do you think?

1. Look at the information you are aggregating.
   
2. Find one operation on that information that will be useful to both the operating user and the world.
   
3. Enable that operation on your aggregator. 
4. Enable the operator to identify themselves using a identity solution
   
5. There you have a network effect!

Example: Take Google News. How do you make a network effect? Enable readers to mark news stories as interesting. Make the system inform the reader of updates to the story they marked (the marking reader gets value). Enable other readers to see how many readers have marked any given link. Enable a Gmail reader to see their Gmail friends who have marked a given news link. This helps readers pick what they want to read. This induces a network effect!

News paY per

Newspapers have traditionally enjoyed huge advertising dollars in the print business. It is no secret that this business model is going away slowly albeit surely. When the Seattle Post Intelligencer went up for sale, reality felt a little closer to home. The 10% issue seems to explain the woes in very clear terms. Even though online penetration of newspapers is usually 10 times that of print, their online revenue is 1/10 that of print. Online advertising is an inherently more efficient marketplace than print advertising -- resulting in advertising rates being closer to their true value. This results in online revenue being unable to offset costs of traditional content creation and distribution. This is in spite of online distribution being significantly less expensive than print distribution. But then, this is usually what happens when there is a fundamental change in business models. There is inertia to change. Employees and employers heavily skilled in the earlier business model resist change. Spending time and resources on a revenue stream that is 10% of the main revenue stream is looked down upon. Besides that, print newspapers were able to charge for the newspaper as well as ads. But online, they can charge only for advertising.This appears to be subject to change.

Of late, some folks have been questioning whether content online should be free. There was even a Daily Show episode on this topic. Read Jon Austin’s column on micropayments for news. It’s long, but you can read a synopsis here. The idea is rather simple. Charge people a few cents (yes 3 or 4 cents) to read any given article. The notion is that people will be OK to pay that little to get to read an article they won’t get elsewhere. The often given argument is – If it worked for iTunes and music, it must work for the news. In the rest of this article I discuss, why this will or will not work.

News content doesn’t get re-read

Music can be listened to again and again. News/articles, not so much. You read once, you understand, you move on. Will you really pay for it? An alternative way of thinking -- this is like taking a sip of milk. If you buy a carton of milk for $3. And if you take a sip a day to finish it in 30 days, that costs about 10 cents a day. If you think of micro paying for an article as consumption as opposed to owning, it could work! But then I’m not sure most people think about it that way.Especially given the iTunes model is owning. You own the music you buy. Would you want to own the news articles you buy? What does it mean?

News gets stale fast

If you wanted to read an article about the US Airways plane landing on the Hudson within 10 minutes of the accident, you get information known at that time. Within a half hour, the news will be that ferries are headed toward the plane and passengers are getting out. Within an hour, the news will be that all passengers got out alive. Now if it were up to me will I pay for each of these stories? Maybe a model where you pay for a stream (where a stream is defined as news stories covering a certain incident) and you get news updates for one single payment may work.Maybe even have updates pushed to me once I register for a stream?

News articles are often forwarded

If I like an article I paid 4 cents for -- and want to forward to someone else. Will they or will they not pay to read? Or will I need to pay to forward it? Viral spread of stories will come to a standstill. Does the news provider really want that? One of the reasons for online news being able to reach farther is viral spread.

Free news and articles

Will free news and articles ever disappear even if some news sources start micro charging for their content. How will micro paid news ever compete with a plethora of free news? How does one reverse commoditization? News has become commoditized. People have come to expect it for free or really cheap. How does one go about reversing that? One idea is to make micro payments really easy to carry out. Now imagine this. A news article that after a paragraph contains a button “Read more for 3 cents”. You click the button and if you are already logged into the micropayment service, you are automatically accounted and you get to read the article. Fairly low friction and 3 cents poorer isn’t a bad state especially if the article is good.

Variety and Opinion

When I read some news article, I follow links and read more about the specific issue. I also read more opinions etc. Even with micropayments being micro, will people ever feel like reading onto other news sources? Or will the need to read other points of view drop off?

The world knows the cheapest news

It's safe to assume that a majority of the population will gravitate toward the cheapest news. The knowledge base of the world will now be news, opinions from the cheaper news sources. This can't be good.

Antitrust

Imagine two news corporations X and Y, both using micropayments for their news. Now X could drop their price a little bit below Y through donations from a certain organization Z in return for favorable articles about Z. This can't be good either.

Policing copyright infringement

What prevents someone who micro paid for an article from copying it onto their blog? Once word gets out, will anyone else micro pay for the original? iTunes had DRM. DRM for news?

Overall, here's my belief on micropayments for news. You cannot charge people to read news that is common knowledge. They just get it from another source that is free instead. However you can charge for news based on information that isn't supposed to be public, or is difficult to obtain, or requires special skills/research to produce, or are so niche that no one is writing about it yet. Also, you can charge for news on upcoming media where free content isn't taken for granted yet. Examples,

1) Investigative reporting
2) Finance news based on models/research not commonly available
3) High risk photography and documentaries
4) Opinion that goes beyond normal talking points

New ways to get the news on the iPhone, Kindle, cell phone could be paid for as well.

Thoughts?

Photo credit, PreciousRoy

Facebook feature request

Facebook has successfully made conversation a feature as opposed to a destination. Let me explain. Earlier, one could write on a friend's wall to kick off a conversation. The wall was the destination for conversation. Then came the fun wall, super wall etc. Now, Facebook has made everything (almost everything) conversation ready media. Your photos, videos, links, notes, status updates are all commentable. Every "media" (in a loose sense) in Facebook is commentable. This is exactly the promise of social media.

Now, here's the feature request. Make all comments taggable. Notice in the image above, I have commented referring to Kevin Rose. Now, if only I could tag that text with the Facebook profile for Kevin, multiple things become possible. Readers of this comment are able to find who Kevin is. Kevin can be notified that he has been tagged in a comment. And he may find it appropriate to join in on the conversation. It also helps Kevin keep track of his reputation within the social network. Just thinking out loud. What do you think?

Note that Twitter already does this by using the @(username) paradigm.

Global warming, HIV epidemic, Credit crunch - Can mankind ever prevent a crisis?

If an asteroid were hurtling toward the earth, what will it take to successfully respond to it? We must find out ahead of time about the asteroid. We must convince the right people that it is indeed on collision course to Earth. Our world leaders must craft an appropriate plan. We must then execute the plan to perfection because we don't get a second chance. Can this sequence happen? Sure, it can. We have equipment sophisticated enough to peer far into outer space. And extinction of humanity is reason enough for us to unite in responding to it. Now, if only all crises were to be this easy! Consider these,

What if the asteroid were to have a 40% chance of hitting Earth? How does that change our response?

What if the only way to destroy the asteroid is a nuclear missile which will also result in radioactive fallout on the side of the Earth facing the asteroid at the time of impact?

What if the asteroid is small enough to not destroy the entire planet and is estimated to hit South America? And the continent needs to be evacuated before hand.

Clearly, even a mankind unifying crisis can have way too many variables to quickly result into inaction.

Take global warming for example.Interesting links on this topic first (Oceans absorbing more CO2, 3 km squared wind mills can run US cars, What's the worst that could happen?). Here are some statistics,

• Since the mid 1970s, the average surface temperature has warmed about 1°F.
• The Earth’s surface is currently warming at a rate of about 0.32ºF/decade or 3.2°F/century.
• The eight warmest years on record (since 1850) have all occurred since 1998, with the warmest year being 2005.

Per this data, clearly there isn't yet a call to action. No one cares. No one believes there will be a noticeable change during their lifetime. But at the same time burning fossil fuels powers our cars, gets us from place A to place B, runs our trains and businesses. Clearly, we trade off a much higher impact future problem for fixing closer and currently more impacting problems (such as driving cars from point A to B, building tanks and missiles, running huge data centers most of which index porn anyway etc.). Now hold on to this thought (I'll bring this up later).

Why do we do this? Is this the tragedy of the commons at work?

If I don't drive a car to work everyday, someone else will, right? If I get one car off the highway, it shouldn't matter, right? If I don't vote in the presidential election, nothing should turn out different, right? After all how many elections were decided with a 1 vote margin? If my country were to heavily tax oil usage for manufacturing (in order to take greener alternatives), we will be left behind by newly industrialized nations, right?

Now consider for one second, that the world had exactly 4 people (and substantially scale up the impact each of our actions has on the environment for arguments sake). How will they react? Getting one car off the roads will be 25% lower carbon emission. Huge, huge improvement! Getting one car off the roads is noticed by 75% of the population and you feel great! Hold on to this thought (I'll bring this up later).

Take the HIV epidemic as a second example. I won't go into the credit crisis as we all know what happened there. Why is HIV an epidemic, while other serious viruses like small pox, Ebola have been kept under control? At least 2 reasons why. Firstly, HIV takes a long time to take effect on an infected person. Secondly, the act of infection has no visible impact. Draw a parallel with global warming? Effect of our action takes a long time to manifest as symptoms. And each individual action causes no visible impact. Mankind cares greatly about a deadly disease like small pox that makes hideous boils and kills you in a little time. Not so much about HIV.

Where is all this chatter going? It's how our collective mind seems to operate.

We are faced everyday by a variation of the innovator's dilemma. Do we forego that quick car ride from home to office in order that we save the Earth in the long run? Or will that quick car ride give us much more value at present and we just go do it.

We succumb to the tragedy of the commons everyday. Will we not fire up that grill assuming that my neighbors will at some time stop doing so as well? Or do we just fire it up anyway, because we know Mr. Smith next door will do so anyway. This problem is even worse when you have 6 billion Mr. Smith's potentially wanting to fire up the grill.

We don't see a real threat until we start seeing symptoms. That fisherman will need to see his catch decrease every year. That beach house owner needs to see high tide creep closer and closer. And as long as these changes take incredibly long to happen, but at the same time leaving irreversible damage on the way, will we ever see? Similarly, the good fisherman who drives a Prius must be able to see how much longer his catch will sustain.

Leave you thinking with an idea. What if we created a web application for people to log their public transport commuting hours and other such environmentally good actions. And translate that into a bold statement "Earth's life span increased by 2 hours thanks to last week's commuting". Or "2 more dolphin babies able to live an entire lifetime due to decreases in use of charcoal". Now, how this can be done is a good problem to be solved. But it begins to help all three of the above issues.

Microsoft adCenter Publisher

If you look at the left hand rail below my picture, you will see an ad generated by Microsoft adCenter Publisher. adCenter Publisher is Microsoft's new contextual advertising program for publishers to gain revenue from their traffic. This program is in Beta stage and publishers are invited to join here.

You can find one example of an ad unit I created for this blog on the left hand rail. This ad unit is merely there to show the power of adCenter Publisher when it comes to blending with the rest of the page. My picture also appears to have an unplanned blending going on with the rest of the page. I'm going to volunteer my blog to be tested on Will it blend? :) Also notice the subtle gradient across the ad unit giving it a glassy look. Lots more customization on ad units inside the product. Give it a whirl!

Below is another ad unit within this post. Notice how I've used the complementary color of blue and given it a good gradient going horizontally. This lets the ad unit stand out and gets the attention of your readers. Notice that the font style, font size are also customized increasing the stand out quality of the ad.

Managing Simplicity

"Managing Complexity" is discussed a lot. There's complexity in user interfaces, engineering architecture, business process, organizational structure, business models, professional relationships, personal relationships etc. We get lost in the complexity if we don't manage it well.

In the last decade or so, there has been a definite trend toward simplicity. There has been a movement to manage complexity through simplicity. Take these examples

1. One big button iPhone
2. Simple subscription model for unlimited song downloads through the Zune pass.
3. Google home page with one text box and a Search button
4. Micro blogging through Twitter

Clearly these concepts are simple, easy to understand and use. But how simple is simple enough without being insufficient? (On a related note, this is an interesting article about Win7). There is a need is to be Managing Simplicity^TM.What does managing simplicity mean?

Consider these questions for simplicity of user interfaces,

1. What does simple mean? Is it number or clicks to a target (or) the time taken to accomplish something (or) is it a deeper concept?
2. Which customer segment should your product be designed to be simple for? Will this segment pay for your product?
3. Will a competitor be able to provide an enhanced service through a slightly more cluttered user interface and beat you? (Consider www.google.com vs. www.searchme.com)
4. Is the right approach to break a product into sub products when they don't truly fit together? Drawing an analogy with a software best practice to break functions/methods into sub functions/methods whenever possible.

Consider these questions for simplicity of API interfaces,

1. Do developers need simplicity in API? If so what does it mean?
2. If the API is more powerful than in-house UI, will your satellite applications be more useful than your own product (think Twitter applications vs. Twitter itself). If so what is the platform business model?
3. If you want products built on your API to also be usable/simple as your own user interface, how does this get built into your API? Or does it need to get built into the review process? Or will it simply be selection of the fittest.

Consider these questions for simplicity of hardware interfaces,

1. How important is simplicity in hardware? (Consider the one button iPhone vs. the several buttons Blackberry)
2. If you have an application ecosystem as well, how does hardware simplicity affect power of applications to be built on it (Consider that the one button iPhone doesn't work well with some applications)
3. If the hardware interface is too simple, is there an overload of combinations to be remembered? (think XXY, XXXX, YYXY in Ninja Gaiden on the Xbox 360 controller)

OK, I've just got questions for this post. More thoughts on Managing Simplicity^TM later. I'm trying to keep my posts small and build upon. Comment away!

PS: I took the liberty to add a trademark to Managing Simplicity because a web search on 3 major search engines returned nothing substantial. I'm beginning to doubt that's not how it works :)

Consume, Communicate, Comment, Convey, Create, Collaborate?

Web applications such as Facebook, Wikipedia, Digg, Twitter etc. clearly thrive on user generated content. Let's sidestep the issue of actually monetizing these for this post. And look instead at what drives the ecosystem. There appear to be 5 Cs in motion. Consume, Communicate, Comment, Convey, Create. And these are actions users take in these applications in increasing order of difficulty/time consumption. I believe there is one C missing (if you haven't gotten a hint from the title) and that is to Collaborate.

Most users obviously consume information. At least one web search a day of mine goes into Wikipedia. I read and exit the website. On Facebook, I consume my friends' pictures, status updates, whereabouts etc. This is the easiest at the same time the most valuable per time spent.

Quite a few users communicate on these sites. We write on friends walls, we send each other messages and we setup event pages. In Twitter, we communicate our state at the moment. This is one where the fruit of the action is not realized until/unless someone reads our communication and/or takes action. Communication is a basic need of a social being and thereby is a common action.

Commenting takes time, takes thought and takes courage. I'll get to why it takes courage in just a second. We comment on friend's status updates, posted items, photos. We comment on Flickr photos. We comment on blog posts. Commenting takes time and takes thought. To comment usually means to have consumed, understood and created opinion. And to state one's opinion publicly takes courage.

One way of defining Conveying in this context - To take information from one point and paraphrase (or not) into a different context. We post news article links/video links/opinion links on Facebook. We Digg links we like, thereby conveying information to a different audience. Conveying happens after consumption, but requires the almost extraordinary step of wanting to share. Now, there can be several reasons to share (excitement, breaking news, altruism, known external interest, attention wanting, spamming prone). But the prerequisite is to have consumed information outside the medium we are posting in. And this takes a lot of effort and time.

Creating is no doubt the most difficult, time consuming of these all. We create notes on Facebook. Developers creat applications for Facebook. Developers create Twitter apps. Wikipedia contributors create/edit articles for free. Wikipedia moderators keep the noise out. Creation is several levels more difficult than even conveying as it requires original thought (in most cases) and the creative ability to put it in a consumable form. Also, by creating a user displays extraordinary courage and conviction in their work and is open to criticism.

I believe there is a 6th C that is yet untapped in all of these. That is to collaborate. Wikipedia taps it to a certain extent as users can edit others posts. But think of the possibilities here! Think of Facebook users coming together to collaborate on a thesis/invention. Think of Twitter users coming together to collaborate on raising money for the poor. Imagine if in Digg, I could customize my news stories to only include Diggs from certain clans of users who form through an overlaid social network. Imagine Orkut users in a certain neighborhood coming together to setup a neighborhood watch. All of these are not impossible. But they need a collaboration engine to be created that has incentives for such activities to take place. An analogy - Wikipedia created an engine to let creation and moderation be a breeze. Facebook created an engine to let online application development and usage a breeze. Now, can we create an engine that makes instant, productive (1+1 > 2) and results driven collaboration possible?

Make it Easy

I heard a song called Make it Easy by the Barenaked Ladies and it seemed to strike a chord elsewhere. I realized that any product decision we make should be about making it easy for consumers. This makes even more sense in this day where consumers have very little time to pay attention, troubleshoot, do all over again etc. Everyone is busy these days - doing their day job, updating their social network profiles, doing budgets, catching a missed episode on Hulu, sitting in traffic, investing etc. The more time we demand of them to learn about a product, the less likely they are to choose to buy it and even less likely to talk about it to their friends. Making it easy manifests itself in 3 ways as described below.

Make it Easy to see value:

It must be brain dead simple to see value in your product. It must be immediately obvious what the product can do to our lives. How the product will enhance our well being. If it can help the greater good of mankind even better! Basically, the product should speak for itself with little need for a marketing effort. An example would be an IM service that sends money to charity whenever you chat. It is immediately obvious why this is a good idea! Or a guitar whose frets light up for in built practice songs. You go to a store and you see the lights blinking in time with a song, you know its a must have for your budding musician.

Make it Easy to get value:

It must be really simple to use the product and get value out of it. A product that frees up a few minutes/hours of a person's time is very likely to be close to their heart. Intuit's TurboTax does an awesome job of just simplifying the average person's tax return generation to an essentially brain dead series of instructions! I used the extra hours I saved to make a grilled cheese sandwich ... well burning a couple ... setting off the fire alarm ... cleaning up afterward etc.

Make it Easy to create value:

These days, consumers aren't just consumers. They are producers as well. Can your product let them create something of value that is useful for other consumers? For example Ning lets you create your own social network. Imagine the power of that! You don't just consume a social network, but you can create a niche social network and enjoy a vibrant social community that Ning provides. Another example - Going back to the fret lighting up guitar. If the guitar provides an easy way to save the songs you play into a fret lighting up format, you can upload it and provide a simple lesson online to anyone that wants to learn! When consumers feel like they contribute through your product, they feel good!

Delight, .. anyone?

What do customers want? I'm referring to end consumers not enterprises. Companies that release software products and services may know a whole bunch about their customers, the features they want, the services they need, their pain points etc. But this data seems to get lost a little in the transition to an actual product or service. During release cycles, there seems to exist a basic culture/tenet that drives development. To me, this has changed over the years and for the better of course. But where is it going?

Ship as many features as possible:

This has been a gory past for software. Ship as many features as possible in the product. Make no attempt to ensure they are discoverable. Make no attempt to link them together. Feel great about a 25 feature release! One can say this about operating systems/software programs of the 90s even early 2000s

Ship features tied to real scenarios:

This is somewhat new. Development teams figured out that people want scenarios not features. For example, customers want to be able to download songs and have them automatically synced to their favorite MP3 device and ready to play. They could care less about the download browser or the sync tool or the USB connection for the MP3 device. Customers want an entry point that takes them through an important/useful/entertaining scenario without having to worry about the individual parts. For example, this style has been used extensively in the design of Windows Vista. The new Control Panel is a great example of providing scenarios as opposed to features.

Ship some features and make them beautiful:

Companies such as Apple are doing this right now. Create a certain feature set and work on making the design beautiful and elegant. Think Apple iPhone, iMac. Another example - Microsoft made Windows Vista one of the most beautiful operating systems ever created with Aero glass technology.

See how all of the above are tied to shipping features? The all important feature list is right there in the title. Will this be the way of the future? Here's a thought and I fully believe this should be the war cry of any major software development company.

Ship delight!

How about that eh? Does an end user care about features? Do they care about scenarios? Do they care about design? We cannot be blind spotted by any of these areas. Ultimately, a product needs to delight a user. The user needs to jump out of their bath tub, cry Eureka while running around naked! They need to get the same feeling of a thrill seeker skiing down an icy slope, a kid that scores his first home run in little league, an environmentalist watching hybrid cars race down a highway. OK, that was an exaggeration, but you see where I'm going with this. A product/service needs to delight users. It has to engage them. It has to make them feel glad about using it, want to try out new products/services from your company and most importantly talk about it to their friends. After all in this day and age, that is the best marketing. Make something delightful! The world will love it and love you for it!